Logo Design Love

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作者:(英国)艾雷(David Airey) 译者:黄如露 杨庆康

艾雷(David Airey)超人气平面设计师来自英国的平面设计师David Airey始终专注于自己所喜爱的品牌标识设计。他在博客上面与来自全世界的专业平面设计人员和爱好者分享着他的设计经验与心得。

出版者:New Riders
作者:David Airey
出品人:
页数:216
译者:
出版时间:2009-12-30
价格:USD 44.99
装帧:Paperback
isbn号码:9780321660763
丛书系列:
图书标签:
  • 设计 
  • logo 
  • design 
  • 艺术 
  • 案例 
  • Graphic 
  • 广告 
  • book 
  •  
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There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last

具体描述

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1.好的平面设计,应该具备简单,耐久,独特,搭配性高 2.设计的环节:思想云-素描手稿-黑白数位板展示-加后期效果 3.客户方参与的重要性,数星期后直接不记得自己有过什么思想传...  

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不知道爲什麽我借的這本60頁哪裡是重複的.如果有知道的麻煩和我說下.難道說借我書的人買到的是翻版。我想知道60頁哪裡講的內容是什麽..........  

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开始端正读书的态度,也要提升读书的质量,最好的方式莫过于整理读书笔记,加强记忆,便于日后复习。希望自己能坚持下去,收获更多。是时候静下心来日积月累的做点什么了。 摘一段书中喜欢的 “有一种诚恳是永远保持最真的灵魂,它存在于生命的每个角落” “如果有些事情总是...  

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很喜欢书里提到的实际例子 还有FAQs 他给的一些建议适合初入这行的人 这是作者的网站 http://www.davidairey.com/ 有FAQs 和各种建议帮助 也有他的作品  

用户评价

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简而精的教程向书籍,作者是业界有名的设计师,他的建议也多是为初涉商业设计的设计师而提,对我来说很有帮助

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简而精的教程向书籍,作者是业界有名的设计师,他的建议也多是为初涉商业设计的设计师而提,对我来说很有帮助

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只看目录就行了……

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香港回上海的飞机上读完。高效!

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很适合年轻设计师的职业入门书,讲述了除了技术之外,需要注意的所有问题。听说人邮很快会出版此书的中译本,值得期待。

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