Logo Design Love

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作者:(英国)艾雷(David Airey) 译者:黄如露 杨庆康

艾雷(David Airey)超人气平面设计师来自英国的平面设计师David Airey始终专注于自己所喜爱的品牌标识设计。他在博客上面与来自全世界的专业平面设计人员和爱好者分享着他的设计经验与心得。

出版者:New Riders
作者:David Airey
出品人:
页数:216
译者:
出版时间:2009-12-30
价格:USD 44.99
装帧:Paperback
isbn号码:9780321660763
丛书系列:
图书标签:
  • 设计 
  • logo 
  • design 
  • 艺术 
  • 案例 
  • Graphic 
  • 广告 
  • book 
  •  
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There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last

具体描述

读后感

评分

想法很重要,在有想法的时候,就要把它用笔记下来,用思维导图会让你尽可能的把点子考虑更多不同的设计方向。我们做设计的离不开画草图,因为草图对想法的发挥有很大的作用,尤其是设计这一行。 注重logo的创意,在制作时,不要急着给它上色,上色前先看黑白。  

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作者逻辑很清楚,文笔也不错。 文章给的多是general idea。不过有些地方确实有启发,比如自己的portfolio网站不要用flash增加加载时间;背景不要放自动音乐把潜在用户吓跑,自己的网站要放client testimonial(因此之前要跟用户沟通好,在项目结束后问他们要合作感受);在与客...  

评分

想法很重要,在有想法的时候,就要把它用笔记下来,用思维导图会让你尽可能的把点子考虑更多不同的设计方向。我们做设计的离不开画草图,因为草图对想法的发挥有很大的作用,尤其是设计这一行。 注重logo的创意,在制作时,不要急着给它上色,上色前先看黑白。  

评分

开始端正读书的态度,也要提升读书的质量,最好的方式莫过于整理读书笔记,加强记忆,便于日后复习。希望自己能坚持下去,收获更多。是时候静下心来日积月累的做点什么了。 摘一段书中喜欢的 “有一种诚恳是永远保持最真的灵魂,它存在于生命的每个角落” “如果有些事情总是...  

评分

买这本书时,没看评价,没查作者,本以为是一本Logo教学书。看完才发现,原来是一本调教客户的“九阴真经”!做设计的这几年,形形色色的客户接触了不少,心态也渐渐地发生变化:从开始的不屌客户失去单子到把客户当成合作人积极配合并加以引导,这其中的变化只有亲身经...  

用户评价

评分

很适合初级设计者 简明实用

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很棒的设计书籍 作者本身就是设计师 重点讲述了灵感的生成和草图的重要性 同时简述了商业洽谈与制定合约的一些准则

评分

给的多是general idea。不过确实有启发,比如自己的portfolio网站不要用flash增加加载时间;背景不要放自动音乐把潜在用户吓跑,自己的网站要放client testimonial(因此之前要跟用户沟通好,在项目结束后问他们要合作感受);在与客户签合同时要注明client have full ownership of the design, but you should preserve the right to use the work for self-promotion。 书中也列举了些很有意思的logo案例。很喜欢french property exhibition的新logo.文中只说了2层意思,法国旗和开放的门。但如

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简而精的教程向书籍,作者是业界有名的设计师,他的建议也多是为初涉商业设计的设计师而提,对我来说很有帮助

评分

给的多是general idea。不过确实有启发,比如自己的portfolio网站不要用flash增加加载时间;背景不要放自动音乐把潜在用户吓跑,自己的网站要放client testimonial(因此之前要跟用户沟通好,在项目结束后问他们要合作感受);在与客户签合同时要注明client have full ownership of the design, but you should preserve the right to use the work for self-promotion。 书中也列举了些很有意思的logo案例。很喜欢french property exhibition的新logo.文中只说了2层意思,法国旗和开放的门。但如

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