Logo Design Love

Logo Design Love pdf epub mobi txt 電子書 下載2025

作者:(英國)艾雷(David Airey) 譯者:黃如露 楊慶康

艾雷(David Airey)超人氣平麵設計師來自英國的平麵設計師David Airey始終專注於自己所喜愛的品牌標識設計。他在博客上麵與來自全世界的專業平麵設計人員和愛好者分享著他的設計經驗與心得。

出版者:New Riders
作者:David Airey
出品人:
頁數:216
译者:
出版時間:2009-12-30
價格:USD 44.99
裝幀:Paperback
isbn號碼:9780321660763
叢書系列:
圖書標籤:
  • 設計 
  • logo 
  • design 
  • 藝術 
  • 案例 
  • Graphic 
  • 廣告 
  • book 
  •  
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There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last

具體描述

讀後感

評分

很喜欢书里提到的实际例子 还有FAQs 他给的一些建议适合初入这行的人 这是作者的网站 http://www.davidairey.com/ 有FAQs 和各种建议帮助 也有他的作品  

評分

最近接触到了logo设计的领域,急需相关的书籍作为参考,所以买来一看,封面和标题都还不错,希望可以真正的解决问题的所在,在豆瓣上大家的评价也很高,这本书再版了十二次,销量也的确有保障,能得到大家的认可。 但是,事与愿违,在书中很难整理出我所需要的内容。翻开第一...  

評分

A.Logo设计中的7个成分 1. 简洁性:对于Logo而言,越是简单的设计越是有效。 2. 相关性:设计要符合使用方相关的行业理念和精神,保持形象和功能的统一。 3. 持久性:Logo不是时尚品,是随着企业推广而增值的产品,没人需要用几年就换掉的Logo。 4. 易辨析:轮廓分明清晰易辨的...  

評分

1.好的平面设计,应该具备简单,耐久,独特,搭配性高 2.设计的环节:思想云-素描手稿-黑白数位板展示-加后期效果 3.客户方参与的重要性,数星期后直接不记得自己有过什么思想传...  

評分

Logo设计,思维发散很重要。下图是书中为某教堂Logo设计画得草图。 下图是关于词联想的思维导图(水平思考) 最后看似最简洁和聪明的logo设计,是最后由复杂的思考过程变得简洁的。 logo设计几种普遍方法: 不同相关元素结合到仪器; 可以只用文字,但字体选择要恰当。 意图ico...  

用戶評價

评分

書中很多實例讓人眼前一亮,作者從設計一個Logo的完全過程以及與客戶洽談溝通的策略這兩個大方嚮深入,如果是自由職業者應該會很受益。看完書有很多收獲,一些個人所得關鍵詞:brainstorming before design, sketching always, design more, design for yourself, 靈感不是一蹴而就的,更多地還是來源於積纍。

评分

簡短,精到。Logo設計不是字體特效的堆砌。

评分

Surprisingly good. worth reading several times

评分

很適閤初級設計者 簡明實用

评分

作為新手,這本書讓我和設計師交流時,我能對他們想法會更瞭解,但學會設計logo?夠嗆。

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