作者:(英國)艾雷(David Airey) 譯者:黃如露 楊慶康
艾雷(David Airey)超人氣平麵設計師來自英國的平麵設計師David Airey始終專注於自己所喜愛的品牌標識設計。他在博客上麵與來自全世界的專業平麵設計人員和愛好者分享著他的設計經驗與心得。
There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last
不知道爲什麽我借的這本60頁哪裡是重複的.如果有知道的麻煩和我說下.難道說借我書的人買到的是翻版。我想知道60頁哪裡講的內容是什麽..........
評分A.Logo设计中的7个成分 1. 简洁性:对于Logo而言,越是简单的设计越是有效。 2. 相关性:设计要符合使用方相关的行业理念和精神,保持形象和功能的统一。 3. 持久性:Logo不是时尚品,是随着企业推广而增值的产品,没人需要用几年就换掉的Logo。 4. 易辨析:轮廓分明清晰易辨的...
評分 評分 評分开始端正读书的态度,也要提升读书的质量,最好的方式莫过于整理读书笔记,加强记忆,便于日后复习。希望自己能坚持下去,收获更多。是时候静下心来日积月累的做点什么了。 摘一段书中喜欢的 “有一种诚恳是永远保持最真的灵魂,它存在于生命的每个角落” “如果有些事情总是...
簡短,精到。Logo設計不是字體特效的堆砌。
评分給的多是general idea。不過確實有啓發,比如自己的portfolio網站不要用flash增加加載時間;背景不要放自動音樂把潛在用戶嚇跑,自己的網站要放client testimonial(因此之前要跟用戶溝通好,在項目結束後問他們要閤作感受);在與客戶簽閤同時要注明client have full ownership of the design, but you should preserve the right to use the work for self-promotion。 書中也列舉瞭些很有意思的logo案例。很喜歡french property exhibition的新logo.文中隻說瞭2層意思,法國旗和開放的門。但如
评分還不錯,但是說的不夠深入,比較適閤新手。
评分還不錯,但是說的不夠深入,比較適閤新手。
评分香港迴上海的飛機上讀完。高效!
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