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出版者:McGraw Hill Higher Education

作者:Boris Blumberg

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页数:770

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出版时间:2008-04-01

价格:USD 58.08

装帧:Paperback

isbn号码:9780077117450

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"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.