Contemporary Issues in Marketing and Consumer Behaviour 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Elizabeth Parsons 作者

Butterworth-Heinemann

译者

2009-04-29 出版日期

232 页数

USD 42.95 价格

Paperback

丛书系列

9780750687393 图书编码

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Contemporary Issues in Marketing and Consumer Behaviour 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Contemporary Issues in Marketing and Consumer Behaviour 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Contemporary Issues in Marketing and Consumer Behaviour 在线电子书图书描述

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.

Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.

Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

* Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date

* Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams!

* Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text

Contemporary Issues in Marketing and Consumer Behaviour 在线电子书下载 mobi epub pdf txt 在线电子书下载

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