GLOBAL STRATEGIC MANAGEMENT is the first textbook of it's kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, offers several new perspectives. These include a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe?
Features
•Mike Peng wants students to recognize that business is not a static institution but a dynamic, evolving entity. He includes two or three key debates at the end of each chapter, revealing that these concepts are not set in stone and motivating students to ask thoughtful questions.
•The Savvy Strategist sections at the end of each chapter explain how concepts can and will be applied in business situations.
•Ethical challenges are presented in the sidebars and cases, and ethics-based questions appear in the discussion questions, encouraging students to consider the ethical issues involved in business today.
具体描述
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用户评价
这本书虽说是教科书 但读起来就像是以一个个小有趣的故事
评分两星半－－浅显，干货少，讲案例一般就摊点儿进程让人默想“事后诸葛亮”
评分这本书给了我全球化的视野，至少感谢那篇report，对全球车市有了深入的了解。不过后面几章的内容不太好理解，比较深。
评分这本书给了我全球化的视野，至少感谢那篇report，对全球车市有了深入的了解。不过后面几章的内容不太好理解，比较深。
评分这本书给了我全球化的视野，至少感谢那篇report，对全球车市有了深入的了解。不过后面几章的内容不太好理解，比较深。
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