"Sex in Consumer Culture: The Erotic Content of Media and Marketing", considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, gender differences and representation, racial representations, appeals to gay and lesbian communities, interpretive analyses, historical perspectives, content analyses, and case studies. The chapters represent diverse perspectives, addressing such questions as to what happens when sexual content created for adults reaches children; what meaning do sexual words and images have within the contexts of sporting events, trade shows, videogames, personal ads, or clothing catalogues; how might erotic content created for 21st-century audiences evoke racial or gender stereotypes of ages past, and how do these stereotypes affect human relationships; what effects might sex-tinged images have on audiences and where should the focus be for new effects research; and where are the current boundaries between pornography and mainstream sexual depictions. Exploring sexual information as it is used in mass media to sell products and programs, "Sex in Consumer Culture", is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication, and society and gender studies.
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