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Richard Laermer 作者

Morgan James Publishing

译者

2008-03-01 出版日期

0 页数

USD 29.95 价格

Audio CD

丛书系列

9781600373886 图书编码

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发表于2024-11-25

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Punk Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Marketing Revolution is here, so get on the right side of the barricade and become a part of it Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometime controversial, but always a lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power.

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