Punk Marketing 在線電子書 圖書標籤:
發表於2024-11-29
Punk Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
The Marketing Revolution is here, so get on the right side of the barricade and become a part of it Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometime controversial, but always a lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers--or any consumer seeking to understand and employ their newfound power.
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Punk Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024