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Allen, Kathleen R. 作者

译者

2002-7 出版日期

367 页数

$ 190.74 价格

丛书系列

9780130933737 图书编码

Bringing New Technology to Market 在线电子书图书标签: 财经

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Bringing New Technology to Market 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Bringing New Technology to Market 在线电子书图书描述

For undergraduate/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology. This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables students to understand different business models and processes, and teaches them how to successfully recognize opportunity and commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high-tech environment.

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