Raising a Ladder to the Moon 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McIntosh, Malcolm 作者

译者

2003-9 出版日期

160 页数

$ 101.70 价格

丛书系列

9780333962701 图书编码

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Raising a Ladder to the Moon 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Raising a Ladder to the Moon 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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'Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and solve some of the problems created by globalisation, we must re-see it. We must now see it in the light of its complexities. We have succeeded in creating social systems that create and destroy, that bind us together in common purpose and that set us against each other. Our corporations stand as monuments to our success at building social structures, but they are neither people nor machines. They are alive. They are complex, adaptive systems that can take on a life of their own. We need to embrace that complexity.

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