Raising a Ladder to the Moon 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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McIntosh, Malcolm 作者

譯者

2003-9 出版日期

160 頁數

$ 101.70 價格

叢書系列

9780333962701 圖書編碼

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發表於2024-11-28

Raising a Ladder to the Moon 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Raising a Ladder to the Moon 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Raising a Ladder to the Moon 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Raising a Ladder to the Moon 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Raising a Ladder to the Moon 在線電子書圖書描述

'Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage with the world, and solve some of the problems created by globalisation, we must re-see it. We must now see it in the light of its complexities. We have succeeded in creating social systems that create and destroy, that bind us together in common purpose and that set us against each other. Our corporations stand as monuments to our success at building social structures, but they are neither people nor machines. They are alive. They are complex, adaptive systems that can take on a life of their own. We need to embrace that complexity.

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