Museum Strategy and Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Neil G. Kotler 作者

Jossey-Bass

译者

1998-5-8 出版日期

432 页数

290.00元价格

丛书系列

9780787909123 图书编码

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发表于2024-07-02

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Museum Strategy and Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Museum Strategy and Marketing 在线电子书图书描述

Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions.

- Robert P. Bergman, director, The Cleveland Museum of Art

In a long-awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums, they offer an in-depth, hands-on guide to developing successful museums. The authors explain the strategic relationship between missions, audience and funding--and how managing this relationship is vital for a successful museum--and reveal how marketing tools can be used to grow healthy, vibrant museums.

The book's encyclopedic approach covers everything museum managers need to know--from strategic planning and budgeting to advertising, media relations, and fundraising--providing them with the tools to create and nurture a thriving museum.

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