Museum Strategy and Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Neil G. Kotler 作者

Jossey-Bass

譯者

1998-5-8 出版日期

432 頁數

290.00元價格

叢書系列

9780787909123 圖書編碼

Museum Strategy and Marketing 在線電子書圖書標籤: Museum

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發表於2024-07-02

Museum Strategy and Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Museum Strategy and Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Museum Strategy and Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Museum Strategy and Marketing 在線電子書用戶評價

評分☆☆☆☆☆

可以用英文對話和用英文獲得學術材料之間的距離啊！

評分☆☆☆☆☆

可以用英文對話和用英文獲得學術材料之間的距離啊！

評分☆☆☆☆☆

可以用英文對話和用英文獲得學術材料之間的距離啊！

評分☆☆☆☆☆

可以用英文對話和用英文獲得學術材料之間的距離啊！

評分☆☆☆☆☆

可以用英文對話和用英文獲得學術材料之間的距離啊！

Museum Strategy and Marketing 在線電子書著者簡介

Museum Strategy and Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Museum Strategy and Marketing 在線電子書圖書描述

Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions.

- Robert P. Bergman, director, The Cleveland Museum of Art

In a long-awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums, they offer an in-depth, hands-on guide to developing successful museums. The authors explain the strategic relationship between missions, audience and funding--and how managing this relationship is vital for a successful museum--and reveal how marketing tools can be used to grow healthy, vibrant museums.

The book's encyclopedic approach covers everything museum managers need to know--from strategic planning and budgeting to advertising, media relations, and fundraising--providing them with the tools to create and nurture a thriving museum.

Museum Strategy and Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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