Understanding Business Marketing and Purchasing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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David Ford 作者

译者

2001-12 出版日期

585 页数

330.00元价格

丛书系列

9781861527691 图书编码

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发表于2024-11-10

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Understanding Business Marketing and Purchasing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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这是一本故意让人读不懂的充满哲学意味和艰深词汇的B to B专著= = 不过今儿个为了搞懂Network and business relationships耐着性子真看进去了就发现很强大啊，尤其是Network那部分的case，太TM精准了~

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Understanding Business Marketing and Purchasing 在线电子书著者简介

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Understanding Business Marketing and Purchasing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Understanding Business Marketing and Purchasing 在线电子书图书描述

This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

Understanding Business Marketing and Purchasing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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