Understanding Business Marketing and Purchasing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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David Ford 作者

譯者

2001-12 出版日期

585 頁數

330.00元價格

叢書系列

9781861527691 圖書編碼

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發表於2024-11-07

Understanding Business Marketing and Purchasing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Understanding Business Marketing and Purchasing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Understanding Business Marketing and Purchasing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Understanding Business Marketing and Purchasing 在線電子書用戶評價

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這是一本故意讓人讀不懂的充滿哲學意味和艱深詞匯的B to B專著= = 不過今兒個為瞭搞懂Network and business relationships耐著性子真看進去瞭就發現很強大啊，尤其是Network那部分的case，太TM精準瞭~

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Understanding Business Marketing and Purchasing 在線電子書著者簡介

Understanding Business Marketing and Purchasing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Understanding Business Marketing and Purchasing 在線電子書圖書描述

This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.

Understanding Business Marketing and Purchasing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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