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Richard Hall 作者

译者

2009-5 出版日期

352 页数

149.00元价格

丛书系列

9780273721239 图书编码

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Brilliant Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury's Gorilla. How do I write and manage a marketing plan?

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