The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition

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C.K. Prahalad 作者
Wharton School Publishing
译者
2009-09-03 出版日期
432 页数
USD 29.99 价格
Hardcover
丛书系列
9780137009275 图书编码

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 图书标签: 社会  创新   


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发表于2024-12-23


The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 用户评价

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(prisoners of socialization)懵着看。。

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(prisoners of socialization)懵着看。。

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(prisoners of socialization)懵着看。。

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(prisoners of socialization)懵着看。。

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(prisoners of socialization)懵着看。。

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 著者简介

作者:(美国)C.K.普拉哈拉德(C.K.Prahalad) 译者:林丹明 徐宗玲

C.K.普拉哈拉德(C.K.Prahalad),被《商业周刊》评为“当今最有影响的企业战略思想家”、被《泰晤士报》评为“世界上首屈一指、最具影响力的企业管理教授”、国际公认的公司战略和跨国公司高层管理增值专家,世界顶级公司的咨询专家、担任密歇根大学商学院公司战略与国际企业经营教授、NCR公司、印度利华有限公司和世界资源研究所的董事会成员、十几年来,一直被权威调查机构评为世界前十位的管理思想家、著作:与加里·哈梅尔合著畅销书《竞争大未来》,入选1994年度最畅销的商业著作,与文卡特·拉马斯瓦米合著畅销书《消费者王朝》,与M.S.克里施南合著《普拉哈拉德企业成功定律》,与伊夫·多茨合著《跨国使命:平衡当地寻求和全球愿景》。


The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 图书目录


The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 图书描述

An idea can change the world... How to serve the world’s poorest people and make a profit New strategies and tactics for building

winning businesses in today’s emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond Insights from top CEOs succeeding in emerging markets New and updated case studies--from Jaipur Rugs’ revolutionary supply chain to Reuters’ data services for farmers Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time. Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well! Inspired by C.K. Prahalad’s breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid , a wide variety of firms are identifying, building, and profiting from new markets among the world’s poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book’s first publication, Prahalad’s ideas are no longer isolated instances of innovations. They are proven, widely practiced “reality.” In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world. Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. Solving the unique problems faced by bottom of pyramid customers

How to make a profit by helping people escape poverty and misery Breakthrough forms of innovation for emerging markets

From rugs to cellphones, finance to energy, supply chains to state-of-the-art technology Building new ecosystems for wealth creation

You can’t do it alone--but you can do it together Scaling up to impact the enterprise--and society

Beyond “micro-businesses” and prototypes: large presence, large wins “C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.” --Bill Gates, Chairman and Chief Software Architect, Microsoft (2004)

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The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition 在线电子书 读后感

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有一定的思考性!但是在中国有一定的不实际性!案例都是很老的案例了!而且都是非常贫困的人口密集区,在中国密集的贫困地区并不是很多,一般贫困的都是人口稀少的地方!

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这本书以“授人以渔”的理念,讲解了如何在金字塔底层赚到钱,但是又带动了穷人致富。 有钱人的钱是好赚的,这似乎得到很多人的认同。在国内,那些个有钱人,出手大方,豪华车无处不在,各种炫富手段层出不穷,似乎担心的就是别人不知道他很有钱,恨不得告诉天下人他是如此有钱...  

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有一定的思考性!但是在中国有一定的不实际性!案例都是很老的案例了!而且都是非常贫困的人口密集区,在中国密集的贫困地区并不是很多,一般贫困的都是人口稀少的地方!

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《金字塔底层的财富——在40多亿穷人的市场中发掘商机并根除贫困》 C.K.普拉哈拉德(C.K.Prahalad)著 林丹明 徐宗玲 译 中国人民大学出版社 ISBN 7-300-06217-2/F•2000 显然,只有那些以良好商业原则为基础的活动,才能使经理人保持热情和承担义务。BOP(the Bottom of th...  

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