How to relate scientific information in a way that entertains and enlightens? After twenty years as a marine biologist, a Ph.D. from Harvard, a tenured professorship at the University of New Hampshire, and more than twenty published research papers, why is Dr. Randy Olson telling readers, 'Don't Be Such a Scientist'? The hard-earned advice comes from a fifteen-year career transition to filmmaking, culminating in the acclaimed documentaries "Flock of Dodos: The Evolution-Intelligent Design Circus" and "Sizzle: A Global Warming Comedy". In his first book, Olson makes clear what those glued to their microscopes and climate models may not recognize: the general public doesn't speak science. For better or worse, most of us rely not on intellect, but on what Olson terms the organs of mass communication: the heart, the gut, and even 'the lower organs'. Why else do some still question the existence of global warming or evolution when the evidence is irrefutable? Drawing on his own hilarious - and at times humiliating - evolution from science professor to Hollywood filmmaker, Olson shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In a book enlivened by profane acting teachers and earnest scientists, serious insights and poignant stories, Olson walks the walk. You'll laugh, you may cry, and you'll certainly learn how to communicate critical scientific and environmental issues using your heart as well as your head.
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一个科学家，后来去了好莱坞，然后回头一看。。。
评分日课026 | 信息传播之难
评分网上找了电子版，结果只是第三章的内容，比较学术论文和剧本在讲故事方面的差别，总结了一个好故事需要特性：有趣、不用很精确、简洁、有内在冲突等。读完也没兴趣看完整版了，只能说是我选了一本挺无聊的书。
评分网上找了电子版，结果只是第三章的内容，比较学术论文和剧本在讲故事方面的差别，总结了一个好故事需要特性：有趣、不用很精确、简洁、有内在冲突等。读完也没兴趣看完整版了，只能说是我选了一本挺无聊的书。
评分很好的观点，讲述了这个风格时代光讲内容是不够的，顺便讲了一个科学家变成一个好莱坞导演的故事。书中举了很多例子来说明科学家政府以及各行各业都需要STYLE，引人深思。有时候你懂不懂也许并不重要，因为那些不懂却会讲的人会更加被人认可。全书工具性较强，我看了英文版，感觉得到作者语句不严谨，行文过于口语化，娱乐性很强，如同杂志阅读，甚至有语法错误，这错误只要是高中水平英语就能认出来，这究竟是怎么回事咧？编辑不行嘛？还是好莱坞就是这么搞的。
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