Building Design Strategy: Using Design to Achieve Key Business Objectives 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Thomas Lockwood 作者

Allworth Press

译者

November 11, 2008 出版日期

256 页数

$24.95 价格

丛书系列

9781581156539 图书编码

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Building Design Strategy: Using Design to Achieve Key Business Objectives 在线电子书著者简介

Thomas Lockwood is president of The Design Management Institute and an international authority

on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

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Building Design Strategy: Using Design to Achieve Key Business Objectives 在线电子书图书描述

How can design be used to solve business problems? That’s the question answered, in many innovative ways, by Building Design Strategy. This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design

to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.

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