Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts
具體描述
讀後感
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branding strategy
评分branding strategy
评分實用
评分這本書本身就是branding，有一些話還是蠻中肯蠻有用的，很適閤沒有靈感的時候翻來看看
评分還是有實質性內容可看
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