Lead, Sell, or Get Out of the Way

Lead, Sell, or Get Out of the Way pdf epub mobi txt 电子书 下载 2026

出版者:
作者:Ron Karr
出品人:
页数:272
译者:
出版时间:2009-3
价格:180.00元
装帧:
isbn号码:9780470402184
丛书系列:
图书标签:
  • 销售
  • 领导力
  • 创业
  • 商业策略
  • 个人发展
  • 影响力
  • 团队建设
  • 营销
  • 职场
  • 成功学
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具体描述

Praise for Lead, Sell, or Get Out of the Way "Karr's book, Lead, Sell, or Get Out of the Way, illustrates what we believe: that knowing your customers' needs is the single most important factor in building sales. Business starts with the sale. To make profitable sales, you need to understand your customer and create a timely value proposition. This book shows you how to do both."

—Larry Kellner, Chairman and CEO, Continental Airlines "As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Lead, Sell, or Get Out of the Way absolutely provided the powerful results he predicted. In one case, we completely eliminated a competitor who posed a strategic threat. I guess you can say they 'got out of the way.' Karr will show you what is required and how to be a top producer in your market. This book is a must-read."

—James T. Treace, President and Managing Member, J&A Group, LLC, former chairman of the board, Wright Medical, Inc., and Kyphon, Inc. "Karr captures a lifetime of winning strategies and experiences and puts them in a practical context for sales leaders and sellers. This book challenges many of the older paradigms of selling and emphasizes the importance of keeping the focus on the customers and providing positive outcomes. In today's challenging market conditions, where the primary focus is on market share, this is a must-read."

—Barry S. Goldstein, Senior Vice President, Global Sales Strategy & Operations, Starwood Hotels & Resorts Worldwide, Inc. "Karr's book clearly identifies what it takes to be a highly effective sales leader. The principles in Karr's book are concise and illuminating. Follow his system and your sales organization will succeed in any market. An absolute must-read."

—Mike Beaudry, Division President, United Natural Foods, Inc. (UNFI) "Karr does it again! Lead, Sell, or Get Out of the Way gives you the ultimate approach to giving added value to customers and creating value for yourself . . . The seven traits are what's needed in today's world, and this book is an outstanding guide to becoming proficient in all of them."

—David Preng, Preng & Associates, The Global Energy Search Leader

From the Inside Flap In today's sales world there's no room for followers. But there's plenty of room for leaders. Competition is intense, and if you don't take a leadership role in producing results for your clients, someone else will. In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. No matter what you sell, you must communicate persuasively and effectively what it is you can offer clients. However, sales leaders do even more than that. They raise the bar by finding new opportunities and creating new levels of performance for their customers. They don't just sell products or services; they sell outcomes that transform a customer's world, and they assume personal responsibility for those outcomes. This customer-focused mindset is the key to Karr's proven leadership selling process. Based on decades of research with companies of all sizes, Karr reveals what great sellers do and shows how anyone can implement the same powerful principles. He offers an in-depth exploration of the seven critical traits all sales leaders share. Today's top sales leaders: Have a clear vision of where they're going Position themselves powerfully in the minds of customers Build alliances rather than go it alone Ask powerful questions that result in new sales opportunities Create a value proposition that neutralizes the competition Communicate well and persuasively Embrace accountability and responsibility Many sales leaders learn these principles through trial and error. This book helps you avoid the trial and error part and skip straight to the success part. Why learn the hard way when you can read this book, learn these principles, and start—today—selling more, faster, and at a higher profit? If you sell things for a living or manage people who sell, you face a stark choice that you had better get right—to Lead, Sell, or Get Out of the Way. Choose wisely and sales success will be yours.

《激流勇进,逐鹿商海:引领、销售与格局》 在瞬息万变的商业战场上,无数企业和个人在不断探索成功的路径。然而,并非所有人都理解成功的本质。《激流勇进,逐鹿商海:引领、销售与格局》并非一本简单的励志读物,它是一本深入剖析现代商业运作核心逻辑的实践指南,旨在帮助读者厘清那些决定企业生死存亡的关键要素。本书不提供“一招鲜”的解决方案,而是引导读者构建一套属于自己的、具有前瞻性和适应性的思维框架。 本书的基石在于对“引领”的深刻理解。在信息爆炸、竞争白热化的今天,一个组织或个人的方向感至关重要。它不仅仅是制定战略,更是对未来趋势的敏锐洞察,对市场空白的精准把握,以及激励团队朝着既定目标坚定前行的领导力。本书将从多个维度解读“引领”的内涵: 愿景的塑造与传递: 如何构建一个能够激发人心、具有强大吸引力的愿景?如何将这个愿景转化为团队成员心中的信念,并让他们愿意为之奋斗?本书将探讨从宏大叙事到具体行动的转化过程,以及领导者在其中扮演的沟通桥梁角色。 战略的制定与执行: 战略并非一成不变的教条,而是在动态环境中不断调整的航向。本书将深入探讨如何在复杂的市场环境中识别机遇,规避风险,并制定出切实可行的战略。更重要的是,它将侧重于战略执行的细节,包括资源分配、目标分解、绩效评估以及应对执行偏差的机制。 创新与变革的驱动: 持续的创新是企业生命力的源泉。本书将引导读者思考如何建立鼓励创新、容忍试错的文化氛围,如何识别并拥抱颠覆性技术和商业模式,以及如何在变革中保持组织的韧性。 紧随“引领”之后,本书着重探讨“销售”的艺术与科学。销售并非单纯的推销产品,而是建立关系、解决痛点、创造价值的过程。在本书中,“销售”被提升到战略高度,与企业的生存和发展息息相关: 客户为中心的销售哲学: 真正的销售是理解客户需求,并提供超越期望的解决方案。本书将阐述如何从客户的角度出发,构建一套以客户为中心的销售流程,从潜在客户的挖掘到客户关系的维护,每一个环节都力求做到精准和人性化。 价值的传递与沟通: 产品或服务的价值需要被有效地传递。本书将深入分析如何提炼产品或服务的核心价值,并用客户能够理解和接受的方式进行沟通。这包括了故事化叙述、数据佐证以及情感连接等多种技巧。 销售团队的赋能与激励: 销售团队是企业与市场最直接的接触点。本书将探讨如何打造一支高绩效的销售团队,包括选拔、培训、激励机制的设计,以及如何通过有效的管理和支持,激发销售人员的潜能。 数字时代的销售变革: 随着数字化浪潮的席卷,销售方式也在发生深刻变化。本书将分析线上线下融合的销售模式,社交媒体的运用,以及大数据分析在销售过程中的价值,帮助读者适应新的销售范式。 然而,仅有“引领”和“销售”尚不足以确保长期成功。本书的第三个核心概念是“格局”,它关乎企业的长远发展和在行业中的地位。一个缺乏格局的企业,即使短期内能够引领和销售,也难以抵御市场的风云变幻,最终可能被时代淘汰。 生态系统的构建与协同: 在现代商业社会,没有哪个企业能够孤立存在。本书将引导读者思考如何构建和管理商业生态系统,与合作伙伴、供应商、甚至竞争对手建立良性互动,实现共赢。这包括了平台战略、联盟营销以及知识产权的共享与保护。 行业洞察与前瞻性布局: “格局”要求我们具备超越个体企业层面的视野,理解行业的发展趋势,预测未来的变化,并提前进行战略布局。本书将提供分析宏观经济、技术进步、社会文化等因素的方法,帮助读者形成更开阔的视野。 社会责任与可持续发展: 真正有格局的企业,会将社会责任融入其核心战略。本书将探讨企业如何通过可持续发展实践,回馈社会,树立良好的品牌形象,并最终实现经济效益和社会效益的双赢。 组织韧性与复原力: 在充满不确定性的时代,组织的韧性和复原力至关重要。“格局”的体现还在于,当危机来临时,一个有格局的企业能够迅速调整,从中汲取教训,并变得更加强大。本书将探讨如何建立能够应对突发事件的预警机制和危机管理体系。 《激流勇进,逐鹿商海:引领、销售与格局》并非一本提供具体操作手册的书籍,它更像是为读者提供了一张地图,指引了探索商业成功之路的方向。它呼吁读者从被动的接受者转变为主动的创造者,从关注眼前的得失,提升到对未来趋势的把握和对自身定位的清晰认知。通过对“引领”、“销售”与“格局”这三大核心要素的深入剖析,本书旨在帮助读者建立一套系统化的思维模式,从而在竞争激烈的商业环境中,找到属于自己的立足之地,并实现长远的、有意义的成功。它鼓励读者勇敢地投身于商业的洪流,以清晰的视野、坚定的行动和宏大的格局,书写属于自己的商业传奇。

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