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The Business of Culture 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Joseph Lampel 作者

Lawrence Erlbaum Associates

译者

2005-07-20 出版日期

344 页数

USD 99.95 价格

Hardcover

丛书系列

9780805851052 图书编码

The Business of Culture 在线电子书图书标签: culture business

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发表于2024-09-17

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The Business of Culture 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Business of Culture 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Business of Culture 在线电子书图书描述

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.

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