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MARKETING MANAGEMENT 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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J. Paul Peter 作者

McGraw-Hill/Irwin

译者

2008-10-03 出版日期

800 页数

$ 227.98 价格

Hardcover

丛书系列

9780073381138 图书编码

MARKETING MANAGEMENT 在线电子书图书标签: Marketing

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MARKETING MANAGEMENT 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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MARKETING MANAGEMENT 在线电子书图书描述

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

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