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Roger Kerin 作者

McGraw-Hill/Irwin

译者

2008-11-06 出版日期

512 页数

$ 172.04 价格

Paperback

丛书系列

9780073381060 图书编码

Marketing 在线电子书图书标签: [专业]-[营销] RPI Marketing

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Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

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