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David W. Cravens 作者

McGraw-Hill Higher Education

译者

2008-4-1 出版日期

752 页数

GBP 49.99 价格

Paperback

丛书系列

9780071263351 图书编码

Strategic Marketing 在线电子书图书标签: Marketing

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Strategic Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Marketing 在线电子书图书描述

"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

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