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Fortunato, John A. 作者

Routledge

译者

2005-4-19 出版日期

224 页数

USD 105 价格

Hardcover

丛书系列

9780805847482 图书编码

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Making Media Content 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

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