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Making Media Content 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Fortunato, John A. 作者

Routledge

譯者

2005-4-19 出版日期

224 頁數

USD 105 價格

Hardcover

叢書系列

9780805847482 圖書編碼

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發表於2024-10-07

Making Media Content 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Making Media Content 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Making Media Content 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Making Media Content 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Making Media Content 在線電子書圖書描述

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

Making Media Content 在線電子書下載 mobi epub pdf txt 在線電子書下載

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