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Interactive Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Fisk, Raymond P./ Grove, Stephen J./ John, Joby 作者

译者

2007-8 出版日期

304 页数

1448.00元价格

丛书系列

9780618641802 图书编码

Interactive Services Marketing 在线电子书图书标签: 路学习

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Interactive Services Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Interactive Services Marketing 在线电子书图书描述

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

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