Interactive Services Marketing

Interactive Services Marketing pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Fisk, Raymond P./ Grove, Stephen J./ John, Joby
出品人:
页数:304
译者:
出版时间:2007-8
价格:1448.00元
装帧:
isbn号码:9780618641802
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Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

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