Interactive Services Marketing 在线电子书 图书标签: 路学习
发表于2024-11-27
Interactive Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
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Interactive Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024