Into the Red 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Alya Guseva 作者

Stanford University Press

译者

2008-4-1 出版日期

224 页数

USD 52.50 价格

Hardcover

丛书系列

9780804758383 图书编码

Into the Red 在线电子书图书标签: 经济社会学社会学后共产主义俄罗斯

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发表于2024-07-24

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Into the Red 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Into the Red 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Into the Red 在线电子书图书描述

"Into the Red" explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. "Into the Red" demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.

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