Into the Red 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Alya Guseva 作者

Stanford University Press

譯者

2008-4-1 出版日期

224 頁數

USD 52.50 價格

Hardcover

叢書系列

9780804758383 圖書編碼

Into the Red 在線電子書圖書標籤: 經濟社會學社會學後共産主義俄羅斯

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發表於2024-10-05

Into the Red 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Into the Red 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Into the Red 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Into the Red 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Into the Red 在線電子書圖書描述

"Into the Red" explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. "Into the Red" demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.

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