The Multichannel Challenge 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Multichannel Challenge

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Wilson, Hugh/ Street, Rod/ Bruce, Lindsay 作者
譯者
2008-5 出版日期
240 頁數
482.00元 價格
叢書系列
9780750687119 圖書編碼

The Multichannel Challenge 在線電子書 圖書標籤: Service  Marketing教科書  Marketing  Customer   


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The Multichannel Challenge 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Multichannel Challenge 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Multichannel Challenge 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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The Multichannel Challenge 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Multichannel Challenge 在線電子書 圖書描述

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world.

This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The key concepts are backed by carefully tested practical advice from making organisational change to understanding channel metrics. Based on work from Cranfield's world leading Customer Management Forum, this is the essential practical guide for senior management in key areas like marketing, sales, customer services and strategy.

. Shows how, with the internet and call centre alongside existing resellers, and with sales forces channel management and integration a critical activity, you can employ channel management to maximise the success of your channel strategy

. Based on IBM's worldwide experience and the huge research reach of Cranfield this practical guide is authoritative, full of major international cases, guiding you to easy implementation

. From strategy to metrics the book shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation

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