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Hill, Charles W.L. 作者

译者

2008-1 出版日期

768 页数

$ 228.54 价格

丛书系列

9780073381343 图书编码

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International Business 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Market-defining since it was first introduced, "International Business, Seventh Edition" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, this text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's "International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

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