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Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Baron, Steve/ Harris, Kim/ Hilton, Toni 作者

译者

2009-1 出版日期

376 页数

$ 72.32 价格

丛书系列

9780230520936 图书编码

Services Marketing 在线电子书图书标签: D1、商科 803service

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Services Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Services Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Services Marketing 在线电子书图书描述

This book offers a look at the issues, models and theories behind Services Marketing, supported by a range of international case studies across a raft of industries.The previous edition sold well. The book has strong pedagogical features and a broad range of case studies. A Companion Website will be updated to further complement the book. This is a specialized subject area in which the authors are well known.Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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