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Services Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Baron, Steve/ Harris, Kim/ Hilton, Toni 作者

譯者

2009-1 出版日期

376 頁數

$ 72.32 價格

叢書系列

9780230520936 圖書編碼

Services Marketing 在線電子書圖書標籤: D1、商科 803service

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發表於2024-12-26

Services Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Services Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Services Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Services Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Services Marketing 在線電子書圖書描述

This book offers a look at the issues, models and theories behind Services Marketing, supported by a range of international case studies across a raft of industries.The previous edition sold well. The book has strong pedagogical features and a broad range of case studies. A Companion Website will be updated to further complement the book. This is a specialized subject area in which the authors are well known.Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Services Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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