Branded Entertainment 在線電子書 圖書標籤:
發表於2024-11-13
Branded Entertainment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.
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Branded Entertainment 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024