Cracking the Ad Code 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Goldenberg, Jacob/ Levav, Ammon/ Mazursky, David/ Solomon, Sorin 作者

译者

2009-4 出版日期

178 页数

$ 134.47 价格

丛书系列

9780521859059 图书编码

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发表于2024-11-08

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Cracking the Ad Code 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Cracking the Ad Code 在线电子书图书描述

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.

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