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McGregor, Michael A./ Driscoll, Paul D./ McDowell, Walter, Ph.D. 作者

译者

2009-2 出版日期

335 页数

$ 150.52 价格

丛书系列

9780205608133 图书编码

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Head's Broadcasting in America 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Head's Broadcasting in America 在线电子书著者简介

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Head's Broadcasting in America 在线电子书图书描述

After fifty years of market prominence and incredible demand from loyal users, "Head's Broadcasting in America"'s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. " " "Head's Broadcasting in America" distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This book will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

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