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Faith-Based Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hutchins, Bob 作者

译者

2009-5 出版日期

241 页数

202.00元价格

丛书系列

9780470422106 图书编码

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发表于2024-11-09

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Faith-Based Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Faith-Based Marketing 在线电子书图书描述

Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons." Yet the size of the opportunity is enormous. "Faith-Based Marketing" provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

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