International Business and Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Phil Kelly 作者

Cengage Learning

译者

2009-3-23 出版日期

592 页数

GBP 49.99 价格

Paperback

丛书系列

9781844807840 图书编码

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International Business and Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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International Business and Management 在线电子书图书描述

Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.

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