International Business and Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Phil Kelly 作者

Cengage Learning

譯者

2009-3-23 出版日期

592 頁數

GBP 49.99 價格

Paperback

叢書系列

9781844807840 圖書編碼

International Business and Management 在線電子書圖書標籤: 8

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發表於2024-12-25

International Business and Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

International Business and Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

International Business and Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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International Business and Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

International Business and Management 在線電子書圖書描述

Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.

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