International Business pdf epub mobi txt 電子書下載2025

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出版者:

作者:Rugman, Alan M./ Collinson, Simon

出品人:

頁數:752

译者:

出版時間:2008-12

價格:$ 186.68

裝幀:

isbn號碼:9780273716549

叢書系列:

圖書標籤:

business
文學
Y2
IB

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A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.