Visual Identities 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jean-Marie Floch 作者

Continuum

译者

2001-03 出版日期

192 页数

USD 32.95 价格

Paperback

丛书系列

9780826447395 图书编码

Visual Identities 在线电子书图书标签: 符号学 Semiotics Structuralism Jean-Marie_Floch

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发表于2024-11-22

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Visual Identities 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Visual Identities 在线电子书著者简介

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Visual Identities 在线电子书图书描述

Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc.) Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.

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