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Gregory G Dess 作者

McGraw-Hill Higher Education

译者

2010-3-1 出版日期

912 页数

GBP 158.99 价格

Hardcover

丛书系列

9780073530413 图书编码

Strategic Management 在线电子书图书标签: 管理 case

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发表于2024-12-23

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Strategic Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Management 在线电子书图书描述

"Strategic Management: Text and Cases, Fifth Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

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