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Building Brand Value the Playboy Way 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gunelius, Susan 作者

译者

2009-9 出版日期

208 页数

336.00元价格

丛书系列

9780230577893 图书编码

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Building Brand Value the Playboy Way 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Building Brand Value the Playboy Way 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Building Brand Value the Playboy Way 在线电子书图书描述

With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion. Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and Playboy has become one of the most recognized brands in the world. It's a fascinating story of determination, dedication and belief in a product. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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