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Building Brand Value the Playboy Way 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Gunelius, Susan 作者

譯者

2009-9 出版日期

208 頁數

336.00元價格

叢書系列

9780230577893 圖書編碼

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發表於2024-11-13

Building Brand Value the Playboy Way 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Building Brand Value the Playboy Way 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Building Brand Value the Playboy Way 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Building Brand Value the Playboy Way 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Building Brand Value the Playboy Way 在線電子書圖書描述

With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion. Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and Playboy has become one of the most recognized brands in the world. It's a fascinating story of determination, dedication and belief in a product. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Building Brand Value the Playboy Way 在線電子書下載 mobi epub pdf txt 在線電子書下載

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