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New Directions in International Advertising Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Taylor, Charles R. 编作者

译者

2002-9 出版日期

296 页数

$ 155.88 价格

丛书系列

9780762309504 图书编码

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New Directions in International Advertising Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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New Directions in International Advertising Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

New Directions in International Advertising Research 在线电子书图书描述

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

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