New Directions in International Advertising Research

New Directions in International Advertising Research pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Taylor, Charles R. 编
出品人:
页数:296
译者:
出版时间:2002-9
价格:$ 155.88
装帧:
isbn号码:9780762309504
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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

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