Global Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Freitag, Alan 作者

译者

2009-2 出版日期

328 页数

$ 73.39 价格

丛书系列

9780415448154 图书编码

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发表于2024-11-08

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Global Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Global Public Relations 在线电子书图书描述

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

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