具体描述
Bill Hillsman is simply, in the words of Slate.com, "the world's greatest political adman." With his groundbreaking consulting work on Paul Wellstone's senatorial, Jesse Ventura's gubernatorial, and Ralph Nader's presidential campaigns, he was the first to publicly challenge the conventional strategies of political campaigns, the inefficiency of campaign spending, the desultory, banal, and insulting political ads. As Hillsman says, "I don't believe you can annoy someone into voting for your candidate." Hillsman first rocked the political establishment during Wellstone's 1990 Senate bid, with witty, sharp political ads that had audiences glued to their television sets and talking about the commercials for weeks afterward. In the end, he helped Wellstone overcome a $7 million campaign spending disadvantage to win the election. And the risk taking continued when he ran Jesse Ventura's Reform Party gubernatorial and Ralph Nader's Green Party presidential campaigns. In one Nader ad, a child looks out at the viewer and says, "When I grow up, I want politicians to ignore me." In an ad from Ventura's campaign, a boy playing with a Jesse Ventura action figure ("New, from the Reform Party!") takes on Ventura's voice to growl, "I don't want your stupid money!" With bold and brilliant ads like these, Hillsman helped two underdog candidates become senator and governor, transformed Minnesota politics, and showed the country that it has viable and appealing options outside of the two major parties. Run the Other Way offers fascinating and disturbing insights into the shadowy, cronyistic world of political consulting: the grossly overpaid consultants, incompetent and inaccurate pollsters, fundraisers who take a dollar for every dollar they raise, and strategists who use negative advertising to intentionally keep people from voting. But it also gives us a from-the-trenches look at how Americans can turn the weapons trained on us back against the master propagandists, and in so doing revitalize our badly damaged democracy. Fleshing out his case with real-life stories from his involvement in numerous campaigns, Hillsman takes us behind the electioneering scenes of old Washington hands and trouble-making independents, including Ross Perot, Warren Beatty, John McCain, Arianna Huffington, and Colin Powell. An outsider with an insider's vantage point, Hillsman sees America at a crucial historical moment defined by the continuing decline of both major political parties and the rise of independent voters. Edgy, controversial, and often humorous, his political ads have energized voters and revolutionized election campaigning over the last fifteen years. This is a book for everyone who's ever run for office, thought about running for office, or voted for someone running for office. Run the Other Way investigates the many imperfections in the greatest system of government in the world and challenges all of us to make it better.
作者简介
目录信息
读后感
用户评价
这本书给我的整体感觉，像是在一个光线昏暗、充满回响的巨大空厅里行走。它探讨的主题宏大而隐晦，涉及记忆的不可靠性、身份的流变性，以及时间本身的欺骗性。我发现自己读完一个章节后，常常需要停下来，去整理那些错综复杂的情感碎片。作者对角色的塑造不是依靠传统的背景故事填充，而是通过他们对微小事件的反应来完成的，这种“留白”的处理方式，迫使读者必须主动参与到角色构建的过程中去。它迫使你思考：我们所认为的“自我”，到底有多少是真实积累的，又有多少是他人投射的幻象？更值得称道的是，这本书的哲学思辨性极强，但它从不生硬地摆出哲理课本的姿态，而是将思考的种子悄悄埋在每一个场景的转角处。读完后，我感觉自己的思维被拉伸到了极限，对日常生活的感知都产生了一种微妙的扭曲。
评分这部作品最让我震撼的地方在于它对“视角”的不断切换和解构。你永远无法确定你正在跟随的是哪个“我”，每一个叙述者的声音都带有强烈的偏见和局限性，这让你不得不时时警惕，质疑你刚刚接收到的“事实”。它成功地营造了一种精神上的迷宫感，里面的逻辑不是基于现实世界的物理法则，而是基于人物的潜意识活动和破碎的记忆碎片。作者似乎对线性叙事有着一种本能的反感，他更热衷于展示事物在不同光线下呈现出的多面性。这种处理方式带来的阅读体验是极其沉浸的，你仿佛不仅仅是在阅读故事，更是在参与一场复杂的认知实验。它不会给你提供任何舒适的落脚点，你只能在持续的摇摆和不确定中前行，直到最后一页，那种意犹未尽的恍惚感，久久不能散去，迫使你重新审视你所经历的一切。
评分从文学技巧的角度来看，这部作品的笔触极其冷峻，有一种近乎外科手术般的精确性。作者在处理人物关系时，采取了一种非常疏离的视角，你仿佛透过一层厚厚的冰面观察着他们，能感受到温度，却触碰不到热度。特别是关于环境的描写，那些工业化的场景、被遗弃的角落，都被赋予了一种近乎病态的美感，它们不仅仅是背景，更像是人物精神状态的外化。我特别欣赏作者在对话中留下的“空白”，那些没有被说出口的话，往往比直接的陈述更有力量，它们在读者脑海中制造出巨大的回声。这本书的节奏感非常独特，时而急促如心脏骤停，时而又慢到令人窒息，仿佛作者在故意打乱你的呼吸节奏。这种非线性的叙事节奏，使得故事的张力始终维持在一个高点，让你时刻处于一种既期待又不安的状态。这绝对是一本需要全神贯注去阅读的书，任何一次分神都可能让你彻底迷失在作者精心编织的文字陷阱里。
评分我对这本书的语言风格感到既着迷又略感挫败。作者的词汇选择非常大胆和精准，经常使用一些不常见的动词和形容词组合，创造出一种既陌生又熟悉的阅读体验。它不是那种让你读起来如沐春风的作品，更像是被一种冷冽而锋利的美感所切割。故事的推进更多依赖于情绪的堆叠而非情节的推进，每次情绪的累积都像是在为一场即将到来的情感海啸做准备。我特别喜欢它对“沉默”的处理，那些长时间的停顿和未完成的句子，仿佛在暗示着某种巨大的、无法言说的创伤或秘密。这使得阅读过程充满了仪式感，每一次翻页都像是在揭开一层厚重的帷幕。这本书要求读者放弃对“清晰答案”的期待，转而拥抱模糊和不确定性，这对于习惯了快节奏、信息明确的现代阅读习惯来说，无疑是一次深刻的颠覆和挑战。
评分这本书的叙事结构简直是一场迷宫探险，作者似乎刻意避免了任何传统的时间线索，将过去、现在和一些模糊的未来片段像打碎的玻璃一样散落在读者面前。你得像个侦探一样，去拼凑那些看似毫无关联的对话和场景，才能勉强勾勒出一个关于“选择”与“代价”的主题轮廓。最让我印象深刻的是，主人公的内心独白极其细腻，那种在十字路口徘徊时的犹豫和自我怀疑，那种对既定命运的反抗与屈服之间的拉扯，都被描绘得淋漓尽致。我花了很长时间才理解，作者真正想探讨的，或许不是“发生了什么”，而是“如果当时做了另一个选择，一切会变成什么样”。那种悬置感，那种对确定性的消解，非常考验读者的耐心，但一旦你沉浸进去，你会发现自己也被卷入了这场无声的内心风暴。语言的运用极其破碎和诗意，充满了隐喻和象征，很多句子你需要反复阅读才能捕捉到它背后的深意，它不是一本轻松愉快的读物，更像是一次对心智深度的挑战。
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