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Political Campaigns and Political Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Baker, Frank W. 作者

译者

2009-6 出版日期

172 页数

$ 50.85 价格

丛书系列

9780313347559 图书编码

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Political Campaigns and Political Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Political Campaigns and Political Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Political Campaigns and Political Advertising 在线电子书图书描述

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of "spin" that is the hallmark of the modern political campaign. It dissects the persuasive strategies in the political messages we encounter in the media and demonstrates the importance of critical thinking in evaluating media "stories." Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio), the Internet, blogs, wikis, social networking, user-generated Web sites, and other electronic formats familiar to young voters.

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