MediaWriting 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


MediaWriting

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W. Richard Whitaker 作者
Routledge
譯者
2008-12-19 出版日期
440 頁數
USD 63.95 價格
Paperback
叢書系列
9780805862959 圖書編碼

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MediaWriting 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

MediaWriting 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

MediaWriting 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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MediaWriting 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

MediaWriting 在線電子書 圖書描述

Designed for those preparing to write in the current multimedia environment, "MediaWriting" explores the linkages between print, broadcast, and public relations styles. This title outlines the nature of good writing. It synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. The authors explain the 'hows' of media writing, as well as the 'whys' through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication - journalism, broadcasting, telecommunication, and public relations.

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